OUR WORK

Creative That's Been Tested, Proven, and Built to Convert.

Every piece here represents structured design and optimization concepts built for high performance. Browse our creatives, email layouts, SMS configurations, and store designs.

AI CREATIVE TESTING

AI-Generated Ads

Fast to produce, built to test volume: AI ad creative shells that hold up against performance demands.

SCROLL STOPPERS

Static Ads

Offer-driven and benefit-driven statics designed to stop the scroll and convert on the first look.

SMS CAMPAIGNS

SMS Campaigns

Short, high-converting SMS built for urgency and timing: the channel most brands underuse.

Shadow Ads Lab
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CONVERSION RATE OPTIMIZATION

Store & Landing Page Design

CRO-driven store and landing page builds focused on one thing: turning traffic into purchases.

GoHair After CRO Optimization After CRO (+5.4% CVR Inc)
GoHair Before CRO Optimization Original PDP

Creative Formats: AI-Generated Ads vs UGC Video vs Traditional Commercials

Creative Metric AI-Generated Ads UGC Video Ads Traditional Commercial
Production Velocity Hours: Immediate iteration 1-2 Weeks: Requires creator shipping 1-3 Months: Requires studio set
Cost Per Variant Near Zero: Digital generation $150 - $500 per creator asset $5,000 - $20,000+ per shoot
Testing Suitability High: Best for hook and background tests High: Best for organic feeds & social proof Low: Too expensive to run multivariate tests

Want Creative Like This Built for Your Brand?

Book a free audit and let's talk about what your ad creative and retention system could look like.

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